The RIAA even bent its rules to accommodate this new form of digital sales finagling Rihanna then followed Jay’s lead with her instant-platinum release of Anti last year in a similar deal of her own with Samsung. Back then, Samsung prepaid for 1 million copies of that album as part of its deal with Jay-Z for exclusivity, allowing Magna Carta to instantly go platinum. If the photo happened prior to 4:44’s release, it’s possible Jay-Z has repeated the paid upfront model he started in 2013 with the release of Magna Carta Holy Grail.
With its announcement of the certification, the RIAA shared a photo of Jay-Z with RIAA CEO Cary Sherman and the platinum plaque, though it’s unclear when that photo was taken. But on July 3, after some reported technical difficulties and fan frustration, Sprint and Tidal made 4:44 available for all Tidal users. In its original release on June 30, only Sprint customers and existing Tidal subscribers could access the album. (As of 2014, 1,500 song streams equals ten tracks, which equals one album.) Roc Nation is reportedly calling 4:44’s platinum status the result of pure streams, which, if true, would be especially impressive considering 4:44’s initial exclusivity.
To go platinum this quickly, 4:44 would need to have been streamed the equivalent of 1 million times.
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Since Sunday, Tidal has offered a voucher for a free download for the album via Sprint. For one, 4:44 is not currently for sale, though a physical edition is said to be coming. How it achieved such a feat might be more complicated than the certification implies. As of Wednesday, 4:44 is certified platinum, signifying it has sold (technically streamed) at least 1 million copies. Jay-Z’s new album 4:44 has been available for public consumption for less than a week, but according to the RIAA, it’s already achieved numbers that would suggest otherwise.
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